Because the daily newspaper in your community is being supplanted by the ease-and free-news online, the prevalent notion in the society of today's is it is a dying breed. But that simply is not accurate. Because they rely greatly on subscriptions it's accurate for the daily newspaper. But a free paper delivered to the house of someone's or shown in a waiting room somewhere will not be blown off.
For 6 months now, I've been making an 8 page paper for our church. We place them and it's amazing how many folks read it, take it, then respond to it. Yes, most of them have the net. But to take a seat at the kitchen table with a paper, a cup of breakfast and coffee hasn't lost its allure in the smallest.
But would you pay for this kind of publication? That's not complex. Sell some advertising space in your paper. First, individuals are used to seeing ads in their own papers. Second, this makes the success of your newspaper significant to others if they've an advertisement in it. Right, you can in fact make a profit on the paper. Another paper I make on a monthly basis, nets me $2,000 a month! I just have to sell 15 advertisements for that!
Consider the fact that a paper has much more room in it than a newsletter does. Contain that a paper is unlikely to get lost in the shuffle of junk and e-mail. Subsequently add helpful content and useful articles in your paper and you've got a publication that's significant, interesting, and will attract clients, customers, and business your way!
Printing a paper in a niche market is the means to go! Picture having your own paper to hand out, to deliver, or sitting in waiting rooms across your city just waiting for people that are bored to pick up and look through!
